Jessica Stam: The Next CoverGirl?
Photo: Twitter
Give 'em lip: Pat McGrath puts the finishing touches on Jessica Stam for their CoverGirl how-tos.
Whether or not she’ll be easy, breezy, and beautiful in an ad campaign remains to be seen, but Jessica Stam—with the help of Pat McGrath—is joining CoverGirl's bevy of beauties such as Taylor Swift, Drew Barrymore, and Sofia Vegara in working with the cosmetics brand.
The supermodel and the makeup artist indulged in a major tweet-fest, unveiling a big project they're working on for the beauty brand: how-to videos.
“Exciting news!! Working with @Jess_Stam on a fabulous new @COVERGIRL project!!” McGrath tweeted, going on to say that the two were shooting “major how-to videos” that will be posted in a few weeks—although no word on where the videos would appear.
Stam tweeted her love for Spellbound LipPerfection lipstick and NatureLuxe Silk Foundation, while Covergirl’s own twitter feed revealed that the partnership was just the beginning.
“Stay tuned for more news about @patmcgrathreal latest #covergirl collaboration at New York fashion week,” CoverGirl stated, and when asked (via Twitter, naturally) whether Stam was a new spokesperson for the line, said instead that she would be McGrath’s “muse” in the collaboration.
In related news, check out McGrath's thoughts on Dolce & Gabbana's makeup collection.