Amanda Seyfried Stars in Clé de Peau Beauté Spring 2011 Ad Campaign
Photo courtesy of Clé de Peau Beauté
Amanda Seyfried in the Spring 2011 Clé de Peau Beauté campaign.
We’ve got nothing but Big Love for Clé de Peau Beauté’s Spring 2011 campaign.
In her first ads for the Shiseido-owned skin care and cosmetics brand since being named their global spokesperson in October 2010, Red Riding Hood actress Amanda Seyfried showcases a luminous and natural look.
“Amanda’s radiance and sophisticated style are the perfect embodiment of Clé de Peau Beauté,” Yoshiaki Okabe, the brand’s general manager, said in an earlier release announcing the partnership.
“Her beautiful persona and her commitment to giving back exemplify the Clé de Peau Beauté ideal, and we are thrilled to have her representing our brand. The Spring 2011 campaign which features Amanda will bring a vibrant and fresh allure to Clé de Peau Beauté.”
Indeed, Clé de Peau Beauté color creator Lucia Pieroni and photographer David Sims used a less-is-more approach for the ethereal images, which highlight the 25-year-old beauty’s dewy complexion.
Said Seyfried, “I have long admired Clé de Peau Beauté. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one.
“I appreciate Clé de Peau Beauté’s philosophy of empowering each woman to define her own unique sense of style.
“It’s a very sophisticated approach to beauty that I appreciate, and I feel closely reflects my own beauty ideals.”
