Fergie Launching Outspoken Intense, Her Second Avon Fragrance

Andrea Jung Fergie Avon
Photo: Getty Images
Avon CEO Andrea Jung and Fergie celebrate the company’s 125th anniversary.

She may be a Grammy winner several times over, but Black Eyed Pea Fergie has a foolproof backup plan should she ever retire from music: Avon lady.

On April 6, at Avon’s 125th anniversary celebration at Madison Square Garden in New York City, the pop star and Avon CEO Andrea Jung announced to over 5,000 Avon representatives that she would be launching a second fragrance with the world’s number one direct-selling company—before serenading the crowd with a rousing rendition of “Happy Birthday,” of course.

Outspoken Intense, a follow-up to Fergie’s Outspoken scent—Avon’s best-selling fragrance of all time—will be “a little more fruity” than its predecessor, according to Fergie.

As for the name? “It’s about that intense feeling I get before going on stage,” she said. “That moment of adrenaline and being fearless. I’m feeling very intense right now!”

The event also served as the premiere of Outspoken Intense’s commercial, which shows Fergie spritzing herself with the fragrance before taking the stage.

If the thousands of cheering Avon ladies have anything to say about it (though the pink-clad women were certainly also cheering for Fergie’s hubby Josh Duhamel, who was sitting front row), it looks like Outspoken Intense will be just as popular as the original.

“I wouldn’t be here if it wasn’t for all of you,” Fergie told the women. “All I can do is put my heart into it—you guys went out there and did all the work!”

Meanwhile, see who else is amping up their Avon fragrance portfolio with three new scents.