Alessandra Facchinetti Helms Uniqueness
Since her 2008 ousting as creative director of Valentino after just three seasons, Alessandra Facchinetti has flown under the radar, rumors popping up from time to time about her potential whereabouts, mostly unfounded.
But now, the former Gucci girl has landed at something very, well, original: Uniqueness, a new venture launched by the Italian fashion chain Pinko.
Uniqueness owes its name to its unconventional way of dealing with the seasons: Immediately after Facchinetti presents her first collection in Paris during the Spring 2012 shows this fall, the clothes will be available on the brand’s Web site and in retail stores.
There will be no six months of waiting for collections to trickle into stores (Johan Lindeberg’s BLK DNM line follows a similar buy-now-wear-now retail concept).
“This project captures a technological marketing concept for our generation, stretching to the max a series of assets unique to the creative vision of the Pinko brand, now for the first time merging at a high level of creativity,” said Pietro Negra, a co-founder of Pinko, in a statement.
According to Vogue.com, Uniqueness prices will range from 90 to 600 Euros, or about $130 to $871 at current exchange rates. The collection will reportedly include “outerwear classics” like a parka and blazer, along with skirts, pants, and shoes.
“It won’t be tied to a season, or to the idea of trends,” Facchinetti told Vogue. “It will be very selective, very edited. And I want it to be so that wherever you are in the world, you can wear it.”
Facchinetti-approved instant gratification? Don't mind if we do.
In related news, see how designers Maria Grazia Chiuri and Pier Paolo Piccioli feel about succeeding Facchinetti at Valentino.
