Watch Gucci Accessories Become a Car in New Nowness Video




We can always count on Nowness to make us take a closer look at the fashion and beauty standbys that we think we know. Their latest triumph? Turning Gucci shoes, glasses, fragrances and more into… a car.

To celebrate the Fiat 500, designed by the Italian fashion house, Nowness commissioned filmmaker Chris Sweeney to create this fashionable twist on the classic auto assembly line.

“It’s an extreme, austere fashion version of Charlie and the Chocolate Factory or Wallace and Gromit, which are very playful, silly, colorful and magic,” Sweeney told the site. “The Fiat 500 is a car that everyone holds close to their hearts. It’s an icon of design.”

Check out the full video above.

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