FashionEtc.com January 13th, 2026

Clad in a floral-print bustier dress and clutching a daisy, the pinup-worthy Hollywood stunner reunites with the fashion house for its new makeup collection ads.

“I view them as fun masks to accessorize your face,” says the star, who is quick to add that despite evidence to the contrary, she’s not fanatical about frames. “In my defense, I make sunglasses, so I have to research-shop, and I own every pair I’ve ever designed.”

Whether it’s the Swedish retailer, Zara, or Forever 21, there’s no denying the astonishing ascent of so-called “fast fashion” in the last several years—but with rising textile costs and an ever-increasing awareness of sustainable style, disposable clothes are losing popularity.

She’s been a pop princess, reality star, movie actress, country singer, and fashion designer/entrepreneur, but there are still facets of Simpson that have not yet been revealed. Until now.