Lulu Guinness Launches Diffusion Line, Heads to JC Penney

lulu guinness jc penny

Lulu Guinness is set to launch a diffusion line, Lulu by Lulu Guinness, in conjunction with JC Penney.

The playful British designer's handbags and other accessories will arrive at the American department store in Spring 2013, reports Vogue U.K.

This isn't JC Penney's first dabble with an upscale designer: the stores, having carried the Olsens' Olsenboye line, are expected to roll out their juniors collaboration with Nanette Lepore early next year.

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