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‘Mad Men’ Teeters Toward the Seventies


Photo courtesy of Michael Yarish/AMC

Ken Cosgrove (Aaron Stanton), Cynthia Cosgrove (Larisa Oleynik), Pete Campbell (Vincent Kartheiser) and Trudy Campbell (Alison Brie).

Before you run out and get that vermouth for your Sunday screening of Mad Men, you might want to think about picking something else up instead. Like some quaaludes, perhaps.

When last season ended, it was 1964, and the AMC brass are keeping mum about how much time will have elapsed for the habitués of Sterling Cooper Draper Pryce since then. (If you believe one loose-lipped reviewer at Bloomberg, the action starts in 1966.) Given the show's strong associations with the early '60's, it's a bit of a stretch to picture a long-haired Don Draper, a love bead-bedecked Roger Sterling, Betty getting into est, or the Francis clan gathered around the conversation pit. Not to mention the questionable styles of the period: jumpsuits, Day-Glo prints, HotPants and patchy jeans with bell-bottoms the diameter of a dinner plate.

Photo courtesy of Michael Yarish/AMC

Stan Rizzo (Jay R. Ferguson), Peggy Olson (Elisabeth Moss) and Ken Cosgrove (Aaron Staton).

However, we've tried to draw some fashion conclusions from the few stills that have been released. Pete's wife Trudy is key party-ready in a high-necked, psychedelic-print blouse, while Alex Mack—er, we mean Cynthia— sports an orange Pierrot number.


Peggy Olsen has a bit of Mod flair to her office outfit, though it's still a far cry from Mary Quant. "We really see Peggy progress the most in terms of story and costume design," costume designer Janie Bryant revealed the Kansas City Star. Does this mean we can expect to see her in Halston by season's end?

Still, one promo photo for the March 25 premiere shows Christina Hendricks' Joan sticking to her form-fitting guns in a green wiggle dress. If it ain't broke....

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