FashionEtc.com January 15th, 2026

Blonde on blonde! The True Blood hunk gets up close and personal with the Dutch-born supermodel in the steamy new fragrance film.

Sølve Sundsbø's stunning new film showcases the Rouge Allure lipstick line while paying tribute to legendary fashion photographer Erwin Blumenfeld.

Plus, H&M is opening its largest store in the Big Apple, Jason Wu teams up with La Perla, and Elettra Weidemann weds in Giambattista Valli.

From Rent the Runway to BaubleBar to Second Button, here are five fashion startups that are changing the way we buy things and the way we think about e-commerce forever.