Smartly-Dressed Savile Row-ers Protest English Abercrombie & Fitch


Savile Row-ers Protest English Abercrombie & Fitch

Photo: Getty Images

Demonstrators, suited up on Savile Row to protest Abercrombie & Fitch.

What could be a more powerful persuasion tool than an impeccably-cut three-piece suit?

A crowd of smartly-dressed men and women took to Savile Row—in appropriately tailored suits—to protest the forthcoming Abercrombie & Fitch store that’s soon to land on the iconic street.

“It is really the last insult,” Gustav Temple, a protester and editor of The Chap magazine ("A Journal for the Modern Gentleman"), told the Associated Press. “[Savile Row is] the last street in the capital devoted to a single trade.”

The protestors held signs that read “Give Three-Piece a Chance: Save Savile Row from Abercrombie & Fitch,” a reference to the John Lennon song “Give Peace a Chance.” (In fact, the Beatles’ final performance was on the roof of the building that Abercrombie will soon occupy).

London isn't Abercrombie's first opening outside the States: last May, the brand's signature shirtless male models took over the Champs Élysées in Paris to celebrate the opening of Abercrombie's French flagship.

We love a little eye candy as much as anyone, but we're with the Chaps here: Savile Row should stay suited. What do you think?

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