Karl Lagerfeld to Design Three New Coca-Cola Bottles
By Erin Donnelly
01/19/11 at 11:10 AM
Photo: AFP
Karl Lagerfeld to design three new Coca-Cola Light bottles.
Drink up! Karl Lagerfeld will be launching three new designs for Coca-Cola Light this April, WWD reports.
The self-professed diet soda fan—who last year shot an ad for the cola starring models Coco Rocha and Baptiste Giabiconi—will see his aluminum bottle designs hit 11 European countries. (Must-have souvenir of the season?)
"Details about the limited-edition designs, and its accompanying advertising campaign, are still under wraps, but Coca-Cola said the bottles would be graphic."
Get the full story at WWD.
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