Naomi Campbell: Cadbury Ad Is ‘Insulting and Hurtful’

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Photo: WireImage
Naomi Campbell may take legal action over Cadbury's ad campaign.

Naomi Campbell is speaking out against a new Cadbury campaign that compares her to a chocolate bar, the Daily Mail reports.

"Move over, Naomi," read ads for the Dairy Milk Bliss bar (which has spawned a line of beauty products). "There's a new diva in town."

Campbell, however, is finding the personal swipe hard to swallow and is reportedly considering taking legal action.

"I am shocked," she tells the paper. "It's upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."

The campaign has also sparked outrage from Campbell's mother, Valerie Morris, who deemed it "racist," while activists for black rights have called for a boycott on Kraft Foods, Cadbury's parent company.

A spokeswoman for Kraft tells FashionEtc "this execution [of the ad] had already come to an end before the claim was made and the Cadbury Dairy Milk Bliss campaign itself will come to an end next weekend."

"It was certainly never our intention to cause any offense and the campaign itself is a lighthearted take on the social pretensions of Cadbury Dairy Milk Bliss," the company says in a statement. "Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offense to any section of society."

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The Cadbury ad that has Campbell outraged