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One Direction to Launch a Women's Fragrance


Photo: Getty Images

The boys of One Direction.

They knows What Makes You beautiful, and now One Direction can share the secret in the form of a pre-teen perfume.

The N-SYNC/Backstreet Boys/98% boy band of today has landed a fragrance deal, giving teenyboppers another celebrity scent to add to their list of beauty must-haves.

According to WWD, One Direction has inked a licensing deal with Olivann Beauty, a spin-off of Fusion Brands Inc.’s Luxury Fragrance Division, to release their first-ever “women’s” scent next fall.

Dana Kline, president of Olivann Beauty, said the fragrance has been six months in the making and will launch globally at department stores in fall 2013.

We can be sure the scent will top the beauty charts, infiltrating high school dances and football games across the globe.


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