Kim Kardashian’s ShoeDazzle Site Shuts Down in U.K.

Kim Kardashian ShoeDazzle
Photo: Alexander Tamargo/WireImage
Kim Kardashian celebrating's first birthday in March 2010

Last summer, Kim Kardashian gushed that she was "so excited" to launch ShoeDazzle, the online styling service she co-founded in 2009, in the United Kingdom.

Unfortunately, the reality star appears to have another short-lived romance on her hands.

Just four months after its September 6 launch, the members-only Web site will cease its U.K. operations in order to focus on the American market, Drapers reports.

ShoeDazzle U.K. members received an email alerting them that their memberships will end after January 31. Refunds will be issued to cover any remaining credits.

Meanwhile, leftover stock has been marked down by 50 percent as a part of a "closing down" sale.

ShoeDazzle charged a monthly subscription fee (£39.95, around $62 U.S.), which gave members their choice of a footwear, handbag, or jewelry set each month.

For her part as "chief fashion stylist," Kardashian would send members her personal style picks, with December featuring buckles and shearling for a "gorgeous winter party look."

Sadly, the party's over now, Brits.