Proenza Schouler, Womenswear Designer of the Year and Accessories Designer of the Year

What’s in a name? For the boys of Proenza Schouler, it’s regret. “One of our biggest regrets is the name of our company,” McCollough told Interview last year. “It’s like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn’t do strong, bold letters because it would be, like, out to here.”

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