Nail polish is now following the Columbia House model. In the ’90s, subscription service Columbia House famously offered subscribers a dozen CDs for a dollar. You can get a set of two Julep polishes (most of which are named after female celebrities) and tools just for a penny, with more offers to come. And, unlike that Columbia House deal, you’re not agreeing to buy CDs for life.
www.julep.com
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Photo credit: Julep
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