Plus-Size Brands Making Inclusivity More Mainstream this 2019

Size inclusivity in the fashion world is improving. Fashion brands like J.Crew and American Eagle are now making efforts to cast models of different sizes. Meanwhile, Chromat’s fashion shows feature people of various sizes and ethnicities front and center. There is also more visibility for bigger bodies in media, with the launch of Slink Magazine, a publication dedicated to women sizes 10 and above, leading the way for CURVA, Dare Magazine, and the like.

However, Well and Good points out that these developments are very newsworthy because they still aren’t getting the attention they should. In fact, research shows that the average American woman now fits sizes 16 and 18, but fashion brand Woman Within defines plus size apparel as clothes that range from sizes 12 to 44. These sizes are generally separated from so-called "straight" sizes, and are often defined by how many times X appears before the word "large". This means that the majority of women are excluded from the world's biggest fashion collections, even though including sizes that would cater to more women makes sense from an economic standpoint.

Clearly, the gatekeepers to size inclusivity are major retailers and brands, who control much of what we see on the runways, in stores, across media, and on the everyday woman. The challenge for designers is to find retailers who support extended sizing or who produce plus sizes at the same level as straight sizes. This issue is particularly visible in the world of luxury fashion. Fashionista recently revealed high-end brands like Balenciaga and Prada only offer clothes up to size 14, while Valentino stops at size 12.

On the bright side, more size-inclusive brands are beginning to go mainstream. Aside from being featured by mass retailers like ASOS and Target, these independent and stereotype-crushing brands are helping to make size inclusivity more of a norm in 2019.

Universal Standard:

Universal Standard offers sizes 6 to 32 for 100% of its items. "The woman in double-digit sizing has the same needs and the same desire for attention to detail, and quality, as a smaller woman," said co-founder Alexandra Waldman in an interview with the Observer. In designing clothes, the team avoids using a single formula and instead pays attention to every size so that the item still has the same effect across differently shaped women.


Started by plus size model Candice Huffine, DAY/WON focuses on athletic wear for women sizes 14 and up. Most of its clothing range comes in black, white, or muted tones, which means they can all be easily mixed and matched. The company is also fiercely committed to the environment, with all of their clothes made sustainably in the United States. It also recently partnered with retail service Dia & Co, which will distribute DAY/WON apparel through their style boxes.


Premme is the brainchild of plus-size fashion influencers Gabi Gregg and Nicolette Mason. The brand's clothing range covers sizes 12 to 30 and is very affordable, with clothing items sold between $30 and $89. The brand claims to have a trendy and fashion-forward aesthetic. Hence, you can find sheer dresses, crop tops, bold prints, miniskirts, and much more among their collections.

Zelie for She:

Zelie for She releases exciting new collections every season. They are limited edition collections, which means shoppers will never get the chance to purchase the same range again. Zelie for She is owned by plus size designer Elann Zelie, so rest assured that the clothes will fit plus size women exceptionally well.