Market Watch: Doo.Ri and Under.Ligne

Doo.Ri Under.Ligne Spring 2012

For years Doo.Ri has been known for her draping. If you have yet to see her ability in person, do it. No one can drape like she does. It’s utterly exquisite. (Michelle Obama clearly agrees.) I popped over to check out the Spring 2012 Doo.Ri collection as well as Under.Ligne, her secondary line. It’s not quite diffusion, as it melds seamlessly with her main brand. So much so that she showed them together on one runway during NYFW.

This season, it wasn’t just about draping; Doo.Ri also showcased her knowledge of women’s bodies and how to get clothing to lay just so. What I love so much about her clothes is that they don’t wear you. You wear them. They flatter the woman, they show off your attributes, so when you walk into a room, you’re the one people notice. That’s essential.

Doo.Ri Under.Ligne Spring 2012

I usually just shoot my favorite pieces at market appointments, but I think I photographed nearly every look from both the lines. It was hard not to! From her intriguing prints (up close, a busy pattern is revealed to be little faces; hand-drawn gorgeous florals are dark and gorgeous)—these are not your regular spring florals—to her quirky take on the classics. Blazers have scarves and fringe on one side; shorts have zippers going all the way around.

The really breathtaking pieces were of course the gowns and dresses. Pleated with leather backs or paneling, it was a beautiful example of contrasting soft with tough. Oh, if only I had somewhere to wear these to!

Both collections start to roll into stores come January. Get store information for Doo.Ri here, and for Under.Ligne here.

Photos: Offerings from Doo.Ri and Under.Ligne's Spring 2012 collections.